The Problem
Gambling operators are expected to verify identity, assess affordability and protect vulnerable customers, yet these checks are often completed separately by every operator.
This creates duplication, inconsistent protection and unnecessary friction for both customers and operators.
One profile.
One verification.
Protection before gambling begins.
The Connected Platform
Protected Customer™ creates a single verified profile that can be recognised across participating gambling operators.
Identity, affordability, deposit controls and safer gambling protections are connected into one secure account, reducing duplication while improving protection for customers and operators.
One verification.
One connected account.
Protection wherever you gamble.
Everything in One Place
Manage your identity, deposit limits, safer gambling settings, verification, access codes and account protection from one secure dashboard.
Black Market Awareness & Control
Protected Customer™ introduces a point of awareness at the moment of access.
The system can indicate:
- Whether an operator is licensed
- What protections apply
- The risks of unregulated platforms
Users may also choose to enable an additional control setting, allowing access only to recognised and regulated operators within their jurisdiction.
This is not about forcing restrictions.
It is about giving users greater visibility, choice, and control — helping reduce harm and exposure to unregulated environments.
Why it matters
Most gambling protections are applied during or after play.
Protected Customer™ shifts that model to a preventative approach.
- Earlier intervention
- Clearer eligibility
- Reduced friction
- Greater consistency
Platform status
- MVP interface designed and developed
- Core system architecture defined
- Intellectual property protections in progress
- Engagement initiated with the Financial Conduct Authority regarding potential Regulatory Sandbox suitability
Strategic application
Protected Customer™ is being positioned as a potential infrastructure layer that could support:
- Operator verification processes
- Consumer protection frameworks
- Cross-platform eligibility consistency (where appropriate)
- Regulatory visibility of preventative controls
Implementation would depend on regulatory alignment and operator participation.
Interest & engagement
Protected Customer™ is currently seeking discussions with:
- Gambling operators
- Platform and system providers
- Compliance and regulatory leaders
- Corporate strategy / innovation teams
The focus is on exploring:
- strategic partnerships
- commercial integration
- or acquisition opportunities